TNT’s The Librarians Partners With Nonprofit Little Free Library Ahead of Series Debut
This partnership brings book access to communities in need across the country.
As Tesla’s Favorability Dips Below Zero, EV Maker Rivian Drops Its First Major Ad Campaign
The national campaign is built on true stories from Rivian owners.
AI-Proofing, Vintage EVs, and a Thirst Hearse: Luck Reunion Is a Niche Alternative to SXSW for Brands
While SXSW has star-studded panel stages, film screenings, and flashy brand activations for the masses, Luck Reunion offers brands a way to test the waters in Central Texas before making [...]
Brands Back Away From Black History Month
Just two out of 100 prominent global brands mentioned Black History Month on X in February.
Happy Birthday to You(Tube)
Its raison d'être is giving others a spotlight and a voice—YouTube demonstrates the power of putting partners first.
Super Bowl Instant Replay: Dove’s Work to Keep Girls on the Field Speaks for Itself
A clip of a happy, running girl does all the talking the dialogue-free spot.
Dove’s Super Bowl Ad Highlights How Toxic Body Talk Drives Girls from Sports
45% of girls drop out of sports due to low body confidence by age 14.
Publicis Teams Up With Global Brands To Encourage Employees to Book Cancer Screenings
Publicis has recruited The Office actor and breast cancer advocate Jenna Fischer to front its 'Screening Time Off' awareness campaign.
Lush Drops a Big, Fragrant, Bath Bomb on American Brands Retreating from DEI Programs
Lush is famed for its bath bombs, whose sodium bicarbonate makes them effervesce.
Once a Shy Kid, Ryan Detert Found His Voice With Mentorship
"I could have been a very troubled kid—if I had gotten to the early teen years without a father figure, I would have had no guardrails."
How Brands Should Prepare to Operate Under a Trump Presidency
Any purpose-driven brand must be prepared for how to speak out and when.
The Biggest Agentic AI Trends at CES 2025
Whereas GPT-based AI can help people accomplish tasks, agentic AI will allow brands to help people achieve their goals and aspirations.
Giving Season Lasts All Year Long for Production Company Spark & Riot
The end of the year is a time of giving, as people and companies open their wallets during the holidays and charities capture the bulk of their donations for the [...]
The 5 Most Controversial Billboards of 2024
Why did Bumble’s fumble and Calvin Klein’s FKA Twigs ad provoke such strong reactions?
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist
CMO Andrea Brimmer wants to recapture spirit of original 2018 launch.